The Top Aesthetics of Spring-Summer 2025
See the top 6 fashion aesthetics of Spring-Summer 2025 based on 73,000+ quiz submissions—see which styles are dominating Gen Z's wardrobes and where trend interest is heading next.
After reviewing over 73,000 submissions from A Style Set's original Style Quiz over the past month, a few clear aesthetic preferences emerged. One aesthetic continues to dominate by a wide margin, while others hold steady as strong contenders or niche favorites. These results not only reflect current fashion tastes but also signal where style interest is heading next. Here's what the data told us:
Before diving in, take the quiz and come back to see if your aesthetic matches the top results!
1. Downtown Girl — 38.85%
Total submissions: 28,463
Downtown Girl is the undisputed leader, capturing nearly 40% of all submissions—more than double the second most selected style. This aesthetic channels a fashion-forward, city-girl cool that feels both edgy and approachable. Think low-rise denim, statement belts, oversized leather jackets, and a hint of grunge. Its widespread appeal shows that Gen Z continues to crave authenticity, personality, and styling freedom. Downtown Girl blends street style and vintage finds with simple basics, making it easy to make your own.
2. Blokette — 17.63%
Total submissions: 12,919
Blokette holds strong as the second-most popular aesthetic, representing a playful balance between sporty and sweet. With its signature mix of soccer jerseys, track pants, pleated miniskirts, and hair bows, its growth confirms that Gen Z loves aesthetics that allow room for contradiction and play. Blokette appeals to the maximalist dresser who seamlessly blends masculine and feminine pieces.
3. Quiet Luxury — 15.40%
Total submissions: 11,285
Quiet Luxury remains a major player in the aesthetic landscape, showing up in over 15% of all submissions. This aesthetic leans into neutral colors, high-quality basics, and subtle sophistication—offering a timeless alternative to trend-chasing. Its continued popularity reflects a desire for elevated, intentional dressing. Whether it's structured trousers, cashmere knits, or tailored outerwear, Quiet Luxury speaks to a minimalistic and long-term wardrobe mindset.
4. Coquette — 11.99%
Total submissions: 8,787
Coquette continues to charm, with nearly 12% of users selecting this ultra-feminine aesthetic. Ribbons, lace, rosettes, vintage influences, and the color pink define this look, which often blurs into ballet-core or romantic vintage styles. While not as dominant as the top three, Coquette's staying power reflects the appeal of playful, expressive femininity in personal style.
5. Scandi Style — 8.06%
Total submissions: 5,906
Scandi Style is a strong yet more niche favorite. With its focus on clean silhouettes, neutral palettes with pops of color, and effortless layering, this aesthetic continues to attract fans of minimalist, well-edited wardrobes. It accounts for just over 8% of total outcomes—potentially because it's less straightforward than aesthetics like Coquette or Blokette, which are rooted in highly specific wardrobe staples. Instead, Scandi Style is about balance and versatility, offering a wide range of essentials that adapt to one's personal taste, environment, and lifestyle. Many engaged submitters shared that they felt pleasantly surprised by this result—it gave a name to the way they naturally dress but hadn't been able to define before.
6. Coastal Grandmother — 8.06%
Total submissions: 5,905
Nearly tied with Scandi Style, Coastal Grandmother continues to thrive as a comfort-forward aesthetic. This style channels breezy linens, oversized sweaters, and a life by the sea—whether or not the ocean is actually nearby. Especially in warmer months, this aesthetic offers a soft, breathable escape from the fast-paced fashion cycle. While it resonates with a solid portion of users, we found it to be the most polarizing aesthetic. Some submitters were thrilled, feeling seen in their preference for relaxed, coastal pieces. Others were caught off guard—even disappointed. This range of reactions underscores how deeply personal aesthetic identity can be, especially when style intersects with lifestyle and generational associations.
The Big Picture
The top three aesthetics—Downtown Girl (38.85%), Blokette (17.63%), and Quiet Luxury (15.40%)—account for over 70% of all selections, revealing a concentrated center of style interest. These aesthetics span edgy, playful, and polished, offering something for every mood or identity. Meanwhile, Coquette, Scandi Style, and Coastal Grandmother serve as niche alternatives, with each claiming around 8-12% of submissions. Together, they reflect the multifaceted nature of modern fashion, where dressing is less about one-size-fits-all trends and more about personal aesthetic identity.
As personalization continues to drive how people shop and style themselves, understanding these dominant archetypes—and how they evolve—is key for brands and creators alike.