Privacy Policy

1. Information We Collect

2. How We Use Your Information

We use the information we collect for purposes such as:

• •Providing and improving our Services and ensuring they work well for everyone.
• •Responding to inquiries and providing support.
• •Customizing your experience based on your location or preferences.
• •Conducting analytics and measuring performance to enhance our offerings.
• •Supporting advertising and marketing initiatives, including measuring ad effectiveness.
• •Protecting security and compliance with legal obligations.
• •Training and improving AI models to develop new features, enhance our Services, and support future innovation in a responsible and privacy-conscious manner.

We may also use your data for other purposes disclosed at the time of collection or otherwise with your consent.

3. Third-Party Tools and Partners

To deliver the best experience and to help us understand and grow our Services, we work with trusted third-party providers, including:

• •Google Analytics: for understanding how our Services are used
• •Advertising tools: (such as Meta/Facebook Pixel and Google Ads) to deliver relevant content and measure campaigns
• •Other service providers: for hosting, security, and infrastructure

These providers may process data on our behalf under agreements that require them to protect it, and some may process it for their own legitimate purposes as described in their privacy policies.

4. How We Share or Sell Your Information

We may share your personal information as described in this Policy and as allowed by applicable law:

• •With service providers and partners: to operate our Services and support our business
• •With analytics and advertising partners: to better understand our audience and improve our advertising efforts
• •As part of a business transaction: such as a merger or sale of assets
• •With your consent: or as otherwise disclosed at the time of collection

We may also “sell” or “share” your personal information, as these terms are defined by laws such as the California Consumer Privacy Act (CCPA/CPRA). This may include providing data to third parties in exchange for valuable consideration, such as insights or analytics.

5. Use of Data for AI and Machine Learning

We may use the data we collect—including de-identified or aggregated data—to train, develop, and improve AI and machine learning models. These models help us create new features, optimize our Services, and explore new business opportunities in a responsible and privacy-focused manner.

6. Your Rights and Choices

Depending on where you live, you may have rights including:

• •Access: know what data we have about you
• •Correction: update or correct inaccurate data
• •Deletion: request deletion of your data, subject to certain exceptions
• •Objection/Restriction: object to or restrict certain processing
• •Portability: receive a copy of your data in a portable format
• •Withdraw consent: if processing is based on consent
• •Opt Out of Sale/Sharing: California residents can opt out of the "sale" or "sharing" of their personal information at any time

To exercise these rights or opt out of sales or sharing, email us at hello@setlylabs.com. We will respond within the timeframe required by law.

7. International Transfers

We’re based in the United States and may process your data there or in other countries. If you’re in the EEA, UK, or Switzerland, we rely on appropriate safeguards (like Standard Contractual Clauses) to protect your data.

8. How Long We Keep Your Data

We keep your data as long as needed for the purposes described here or as legally required. For example, if you provide your email, we keep it until you request deletion or it's no longer needed for our purposes.

9. Cookies and Tracking Technologies

We use cookies and similar tools to:

• •Essential functionality: enable essential website functionality
• •Analytics: analyze usage patterns (e.g., with Google Analytics)
• •Marketing: support advertising and marketing (e.g., Meta/Facebook Pixel)

For visitors from the EU/UK, we respect your consent preferences in line with applicable laws.

10. Security

We use industry-standard security measures to protect your data, though no system is perfectly secure.

11. Children's Privacy

Our Services are not directed to children under 16, and we do not knowingly collect data from them.

12. Changes to this Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or the law. When we do, we’ll post updates here and, if we have your contact details, notify you directly if required.