Our Story
Founded with a vision for a more personal way to shop
Meet Erin Eagle
Erin Eagle began her career as a fashion content creator, but quickly saw the limitations of one-size-fits-all shopping experiences in a world where consumers crave personalization. What started as a creative outlet and style destination has evolved into Setly, a platform that helps brands to deliver scalable, data-driven personalization through interactive quizzes.
As the founder of A Style Set, Erin grew a fashion media brand with over 500,000 engaged followers by translating trends into relatable, actionable style advice. When her style quizzes garnered 1M+ submissions, she recognized their untapped potential not just as content, but as a powerful conversion tool and consumer insight engine.
With Setly, Erin is building the infrastructure for a more intuitive, personalized future of e-commerce. One where style discovery becomes seamless, engaging, and tailored to each individual.
The Journey
The Social Media Start
Erin launched her first fashion blog and instagram account In These Jeans as a creative outlet to document her personal style. This early entry into digital content laid the foundation for a deep understanding of community-building and audience behavior.
Virtual Styling Takes Off
Amid global shifts to digital, Erin began offering virtual styling via Instagram, helping followers identify their unique aesthetic and shop curated looks through customized style guides.
A Style Set Launches
To meet growing demand, Erin founded A Style Set—a digital platform blending trend reporting, visual content, and outfit curation through community feedback. It quickly became a trusted resource for Gen Z style inspiration, making styling personalized and accessible.
Style Quizzes Go Viral
A Style Set's aesthetic-based quizzes resonated quickly, generating over 1 million completions. The data made one thing clear: users wanted more than content—they wanted a personalized shopping journey.
Setly is Born
In 2025, Erin launched Setly to go beyond content and build real infrastructure for fashion insight. What began as viral style quizzes became a powerful way to capture real-time taste signals—giving brands a smarter, faster path to personalization, product curation, and trend discovery.